We Have Books and Computers: Libraries and the Importance of Marketing
This paper discusses the importance of including marketing skills in the library science curriculum. Marketing skills are becoming increasingly important in the face of technological change. Despite the many benefits marketing can bring to libraries when used properly, many librarians fail to implement marketing strategies. One of the most significant obstacles is that most librarians graduate school without ever taking a course on marketing. The paper explains the importance of incorporating marketing into the curriculum and describes the possible components of a marketing course for librarians. The concluding argument is that library schools must include marketing courses to fully prepare students to adapt and promote their libraries in a fast-changing, technologically-driven society.
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